What does a logo change actually mean to a naive user?
My interpretation would be that the company realizes that it’s gone boring and since there isn’t anything exciting that could be done immediately the best option would be a Logo Change. It’s like someone just realized they had a stupid personality and decided to change cloths as an alternative.
There is nothing wrong with Yahoo and it has been the first email portal for most of the people of my generation. .Yahoo messenger and Yahoo mail would have been the first two things anyone would have done once introduced to internet, until Google came and things changed.
All that Yahoo needs to do is get back its Mojo but I doubt a Logo change could do that.